Unbounce is an easy-to-use platform that allows you to quickly build, optimize, and test conversion campaigns for your website. With nine features designed to help increase leads and improve traffic, Unbounce is the perfect tool for any business focused on driving conversions from their website.
Dynamic Text Replacement
One incredibly useful feature of Unbounce is Dynamic Text Replacement (DTR), which allows you to automatically serve different versions on a page depending on the keyword that brought the visitor to your site. This is great for advertising campaigns, as it allows you to target specific keywords and make sure each person who comes to your page sees content tailored to their search query.
Page Templates
Unbounce’s range of starter page templates is designed to make the best use of your time and energy, allowing you to quickly and easily launch any number of landing pages. You’ll have access to 40+ free, mobile-optimized templates sorted by type which may include Lead Generation, Product Launches, Webinars, E-Books & Whitepapers, and more. Subscribers can also choose from a premium library of hundreds more fully customizable Premium Page Templates.
Mobile Responsive Design
Unbounce is designed with mobile in mind. Its responsive designs automatically adjust to fit any screen size and make sure your landing page looks good no matter how visitors are viewing it. With Unbounce, you can easily customize the look and feel of your website for a professional, consistent appearance across mobile, tablet, and desktop. This ensures visitors have the best user experience possible, increasing conversion rates from every device.
Pre-built Conversion Funnels
One of the most useful Unbounce features is its pre-built conversion funnels. These are designed to take visitors on step-by-step journeys through your landing page, helping to increase conversions by guiding them in their decision-making. This simple drag-and-drop tool allows you to easily create optimized paths for visitors that lead them from one step to the next. You can also measure each step along the way, so you can quickly identify areas of opportunity.
A/B Testing Tools
Unbounce also provides A/B testing tools that allow you to quickly evaluate changes to your landing page and uncover opportunities for improvement. With this feature, marketers can create multiple versions of their landing pages, test them against each other, and identify which performs best. They can then use these results to make informed decisions on how to optimize their pages for better results. Unbounce’s powerful analytics tools help marketers measure changes in engagement rate, conversion rate, and other key metrics.