Competitor keywords are the essential keywords that are used to improve the ranking order so that more traffic is generated online. It is a meticulous process of identifying valuable and relevant keywords which are used in organic research. It allows us to uncover new keyword opportunities by identifying and targeting the right words in search engines.

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What is Competitor Keyword Research?

A competitor keyword analysis is a process of investigating the keywords for the competitors which are currently targeting the ranking in SERPs. We need to find which keywords or key phrases are working well for the competitor so far. To start this process, we would look deeper at the customer’s online search habits.

Leveraging the Search Intent

The users are always aware of what they are looking for while entering the keywords or phrases in Google search. We should zero in on the search intent to maximize the organic search process. For the sake of competitor keyword research, we have to intensively understand the customer’s journey within the context of the competitive landscape we operate in. A potential customer will have a range of various options available to them at each stage of the journey.

Simple Steps for Competitor Keyword Analysis

• Find the Competitors

We need to know about the digital competitors and which are completely different from the local competitors.

• Research the Competition

We need to use the Organic Research tool to view the competitive positioning map. The review of competitors’ sites is important to view the top pages and top keywords

• Gather Competition Keywords

The keyword gap tool will help to find out the common keywords we share with the competitors. Sometimes we miss the keyword opportunities as well.

• Export Keywords

The keyword tools need filtration to narrow down which competitors we are targeting

• Organize the results

We need to shift through the results and review the competition of the selected keywords because higher competition keywords are difficult to target.

Assessment of Competitor Keywords

• We need to shift the statistics for high-competition keywords and set them aside.
• We should cross-check the keywords that are shared with the competitors and at the same time eliminate unnecessary keywords which doesn’t make any sense.
• Highlight the keywords with higher domain and trust authority. These are solid options to target.

Advantages and Evaluation of Competitor Keyword Research

Competitor Keywords Research is important but there is no such rule to identify them. We need to perform a manual analysis of the competitor’s keywords and consider the relevance, organic traffic, and current SERPs to make this decision.

We need to narrow down the competitor’s keywords list to the most accessible keywords. After the exploration of the competitor’s organic opportunities, we need to cross-reference the organic results with the competitor’s paid traffic.

Conclusion

Hence competitor Keywords are an intangible and inseparable part of the search engines and these keywords help the competitors to find the desired results. For example, we need to use data to identify the opportunities of the new content so that we will be able to earn more listings on the search engine results pages. However, competitor keyword analysis is too important for the SEO strategy. We identify the strategies and then start improving which works for the competitors.

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