Does climbing Google’s SERP rankings and generating organic traffic for your website seem like a far-off dream?
Search engine optimization, or SEO, is the practice of enhancing the functionality of your website in order to increase its visibility on search engine result pages and, consequently, its organic traffic.
The nature of SEO is slow but following these 4-steps for boosting organic traffic, will gradually grow and will produce long-lasting benefits. So why are you still waiting? Let’s get going!
How to Increase Website Traffic Organically
- Define Your Organic Traffic and Wider SEO Goals
- Identify Your Target Audience and Competitors
- Create an On-Site Content and SEO Strategy
- Create a Content Marketing Strategy and Stick to It
Define Your Organic Traffic Strategy and Wider SEO Goals
It is crucial to have a transparent and data-driven SEO plan in place if you want to achieve long-term success with your SEO activities and gradually improve your organic traffic. The sole objective of building an organic traffic strategy for your website is to establish an attainable, realistic target audience. This will support your business to grow and rank on the first page of Google.
The first and foremost rules to apply while trying SEO are-
i)Divide them into three-month, six-month, and twelve-month milestones with your ultimate objective in mind.
ii) Ensure that you keep a track of your traffic growth in order to achieve the quantifiable goal.
Identify Your Target Audience and Competitors
You must recognize your target audience and comprehend how to draw them in if you want to boost rankings and organic traffic.
Google Analytics makes it possible to identify exactly who is visiting your website, where they are coming from, and which pages they are viewing before leaving your site, giving you valuable information about who your target audience is most likely to be. Here are some basic steps to figuring out who your target market is:
Step 1: Find out who is visiting your site
Examine the demographic information in Google Analytics to find patterns among visitors; divide them into groups according to their age, geography, gender, and hobbies.
Step 2: Investigate whether those visitors are converting
It is fantastic to have an audience, but if that audience is passive and does not actively buy from you, sign up for your newsletter, or do what you want them to do, you may need to adjust your marketing strategy and either make a more alluring offer or try to reach a different group of people.
Step 3: Gather in-depth information about the visitors you want to attract
Starting to gather as much information as you can about their location, the devices they use, their interests, hobbies, and preferences — anything that can help you get to know them better — is important. Now that you are aware of who is visiting your website, how valuable those visitors are, and who you want to attract.
Step 4: Segment those visitors into personas
Visitor personas are an excellent way to understand your target audience and know who you’re trying to attract with your website content.
Create an On-Site Content and SEO Strategy
You are prepared to create your own on-site content and SEO plan, now that you have established your SEO goals and identified your personas, competitors, and competitor strategies. Based on your current content architecture and SEO objectives, start by choosing which content priority should arrive first.
Group the keywords you wish to rank for within the topics that are particularly essential to your business. Choose keywords that are likely to result in conversions or have a high value for your company. Make it sizable enough to gain search traffic at a high position which would make a difference to the effectiveness of your SEO strategy.
Create a Content Marketing Strategy and Stick to It
It’s time to shift your attention to off-site promotion and your content marketing plan. Now that you’ve adjusted the on-site content and technical structure of your website, set your goals and start tracking the performance of your keyword campaigns month to month.
The process of producing informative, valuable material and distributing it on reputable, pertinent websites in exchange for a link or other reference to your website is known as content marketing.
You are All Set To Rank
Since there is no certain way to predict rank loss and stop it in its tracks, you should always be updating and improving your content in addition to working hard to acquire more highly relevant links and create solid alliances. By doing so, you will be doing everything you can to increase your organic traffic permanently.
If you have more queries related to SEO, Content Marketing or want to create a unique website for your business drop us your thoughts in the comments box.