What if you want to purchase something from the internet, but the product has no link to it? It may look hard for you to find the product without any links. 

The SERP world also works on the same logic. If a website has no links from other pages, it might be difficult to find out the page. It can seamlessly use up your crawl budget and leave your customers confused and frustrated. In this blog, we will discuss orphan pages and their common characters and how to fix orphan page problems.

What are orphan pages?  

An orphan page has no connections from any other page on your website. It becomes difficult for the search engines to recognize the page, which leads to hurting your SEO.  

If you want to reach the landing page, you need to paste the URL on the browser directly, or you can visit it from another website where this page is linked.

Characteristics of Orphan Pages

• There are no inbound links

The most common characteristic of an orphan page is that it has no inbound links. In other words, it is not linked to any other page on your website. 

• An active page

The orphan page’s common character is that they are active pages. This signifies that the page is still active and that anyone with the URL may view it. Even if there are no connections from your website to the page, it is still live and accessible to everyone who stumbles across it.

• Even if it is indexed, it may be an orphan

Just because a page is indexed by search engines does not mean it is not an orphan page. An orphan page might still be indexed by search engines if another website connects to it or if it is included in your sitemap. However, indexing a page does not imply that it will rank well in SERPs. Orphan pages frequently struggle to rank because search engines have no idea how they are integrated into the website.

Conclusion

Orphan pages are an SEO concern, but the good news is that they can be detected and resolved. You may use orphan page checkers and tools to find them, or you can hire a digital marketing agency that specializes in dealing with orphan pages and technical SEO issues.

Jibro IT is a leading digital marketing agency that can assist you in handling your businesses and also helps in fixing the issues of orphan pages and search engine rankings.