If you’re a blogger looking to create successful content, it can be daunting to know where to start and how to find out what works best. Fortunately, with the right strategies, you can easily identify the types of content that will bring you the most success on your blog and maximize your readership and engagement.
Collect Reader Feedback in Multiple Formats
Once you have published a few pieces of content and started driving engagement, it’s time to begin collecting feedback. Reach out to your readers via multiple contact channels, such as email and social media, to get their thoughts on your blog posts. Additionally, you can use surveys and polls to gauge reader opinion on topics related to your blog. By understanding what type of content resonates with your audience, you can better tailor future blog posts that are more likely to engage them.
Monitor Online Conversations Around Your Content
Monitoring conversations about your content is an effective way to discover what topics engage your readers the most. Use social media analytics and monitoring tools to track user comments, likes, shares, and reposts of your content to identify trends in reader preferences. Pay attention not only to what type of content people are engaging with but also how they are engaging. For example, you can track the number of retweets or website clicks per post. This information can inform future blog posts and help you create more successful pieces of content.
Pay Attention to Social Sharing Trends
Being aware of the topics and trends that your readers are talking about on social media can be extremely helpful in determining the types of content they’re interested in. Use analytics tools like Quintly and Hootsuite to identify conversations related to your brand and measure how people are engaging with your content. Pay attention to what topics are being shared and discussed the most, as this can help you tailor future blog posts accordingly.
Analyze Website and SEO Metrics
Once you have identified topics that are popular with your readers, continue to measure how successful those posts are using web analytics. Take a look at metrics such as bounce rate and average session duration to assess how users are engaging with the blog post. Also, track changes in keyword rankings and see if you can improve them by optimizing content for targeted keywords. This will allow you to identify what types of content resonates with your audience based on their interactions with your blogs!
Experiment With Alternative Content Types and Formats
Experiment with different types of content – from visual content such as infographics and videos, to audio content such as podcasts and interviews. Trying new formats can help you to identify types of content that are most engaging to your readers and let you better understand the preferences of your target audience. For example, infographics may grab more user attention than a wall of text, or podcast interviews could be listened to by busy readers on-the-go. Use different formats of content to bring variety and keep readers interested in your blog!
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